image from
As I read article after article on how to "evaluate" public diplomacy, supposedly to be evaluated quantitatively (but an activity, in actuality -- for anyone who's had the privilege to carry it out, at taxpayers' expense, in the "real world" outside out beloved USA biophere/academic courses/think-tank metrics in "public diplomacy" ) is perhaps best "analyzed" by the distinguished scholar Ninkovich with the following wise words: It's
"an act of faith"